Mori Keitatsu

Mori was introduced to F1 in Schools by Rona, a fellow student from his cram school, who knew about Mori’s deep love for Formula 1. Intrigued by the opportunity to combine his passion with a real-world competition, he eagerly joined the team. Since then, Mori has taken on a central role in the marketing division, focusing primarily on sponsorship acquisition. His efforts have been crucial in securing the financial support needed to power the team’s development and outreach.

In addition to sponsorship, Mori is responsible for the design and production of the team’s pit display, uniforms, and promotional merchandise—key elements of the team’s branding and presentation. He is especially passionate about creating bold and innovative designs that reflect the team's identity as Japan’s representative on the global stage. Despite various transitions, including the team’s official rebranding to STEM Racing, Mori has remained a consistent driving force behind its successful fundraising and visual identity efforts. Through his work, he hopes to showcase both the team’s creativity and national pride as they head toward the 2025 World Finals.